Zerodha ने Zero1 Creator Network बंद किया, Finfluencer पहल का अंत

बिज़नेस 2 2 hours ago

Zerodha ने अपने Zero1 Creator Network को बंद करने का फैसला लिया है, जिससे उसकी finfluencer पहल का अंत हो गया है। यह प्रोग्राम डिजिटल क्रिएटर्स के साथ साझेदारी कर फाइनेंस, हेल्थ और इन्वेस्टिंग जैसे विषयों को आसान और डेटा-आधारित तरीके से समझाने के लिए शुरू किया गया था।

रिपोर्ट्स के मुताबिक, इस नेटवर्क से जुड़े कई क्रिएटर्स को पहले ही सूचित कर दिया गया था कि मार्च के अंत तक यह प्रोग्राम बंद कर दिया जाएगा। Zero1 एक मॉडर्न मीडिया प्लेटफॉर्म के रूप में लॉन्च हुआ था, जो YouTube और Instagram जैसे प्लेटफॉर्म्स के जरिए कंटेंट डिस्ट्रीब्यूशन करता था।

हालांकि, Zerodha ने इस फैसले के पीछे आधिकारिक कारण नहीं बताए हैं, लेकिन क्रिएटर्स का मानना है कि कमर्शियल वायबिलिटी और सीमित रिटर्न ऑन इन्वेस्टमेंट (ROI) इसकी बड़ी वजह हो सकती है। इसके अलावा, SEBI द्वारा finfluencers और प्रमोशन पर बढ़ती सख्ती भी एक कारण मानी जा रही है।

Zero1 के जरिए Zerodha ने Varun Mayya, Achina Sirohi Mayya, Loveena Kamath, Angad Kahai Singh, Caleb Friesen, Pankaj Chauhan, Tirthik Saha, Pranay Kapoor, Vishal Bhargava, Sonia Shenoy, Revant Himatsingka और Nupur Dave जैसे कई बड़े क्रिएटर्स के साथ काम किया था। कंपनी उन्हें रिसर्च सपोर्ट, स्टूडियो एक्सेस और प्रोडक्शन सहायता भी देती थी।

दिलचस्प बात यह रही कि Zerodha कंटेंट के एडिटोरियल कंट्रोल में दखल नहीं देता था, जिससे क्रिएटर्स को पूरी स्वतंत्रता मिलती थी। अब सभी क्रिएटर्स अपने-अपने चैनल्स पर बिना Zero1 ब्रांडिंग के कंटेंट जारी रख रहे हैं।

Zero1 को करीब दो साल पहले लॉन्च किया गया था और इसने कम समय में बड़ी डिजिटल पहुंच हासिल की। इसके YouTube चैनल पर लगभग 8 लाख सब्सक्राइबर्स और 10 करोड़ से ज्यादा व्यूज हैं।

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