₹20,000 से कम के Smartphone Market पर भारतीय Brands की नजर, Chinese कंपनियों के Premium रुख से बढ़ा मौका

देश 13 3 days ago

भारत में ₹20,000 से कम वाले Smartphone Market में भारतीय कंपनियों के लिए नया अवसर बन रहा है। बढ़ती Memory Costs के कारण कई Chinese Smartphone कंपनियां इस सेगमेंट में अपने Models की संख्या घटाकर Premium Segment की ओर बढ़ रही हैं। इसका फायदा उठाने के लिए कई Indian Brands ने Smartphone Market में एंट्री या विस्तार शुरू किया है।

Hyderabad की Audio कंपनी Mivi पहली बार Smartphone Market में उतर रही है। कंपनी का पहला Smartphone 24 नवंबर को लॉन्च होने वाला है और इसकी कीमत ₹20,000 से कम रखी जाएगी।

वहीं NxtQuantum Shift Technologies, जिसे पूर्व Realme India CEO Madhav Sheth चला रहे हैं, अपने AI+ Brand के तहत अब तक 11 Models और उनके Variants लॉन्च कर चुकी है। इन Smartphones की कीमत ₹10,999 से ₹19,999 के बीच है।

Smartwatch और Audio Products के लिए जानी जाने वाली Fire-Boltt ने भी ₹10,000 से ₹16,000 की कीमत वाले Boltt Smartphones लॉन्च किए हैं। इनकी बिक्री फिलहाल Flipkart के जरिए की जा रही है।

पुराने Indian Brands में Lava International भी ₹9,999 से ₹19,999 के बीच Smartphones बेच रही है। कंपनी Online Channels के साथ करीब 800 Offline Distribution Outlets के जरिए भी अपने Products की बिक्री करती है।

कम कीमत वाले Segment में घटे Models

Counterpoint Research के Analyst Shubham Singh के मुताबिक, 2026 की दूसरी तिमाही में ₹10,000 से कम वाले Smartphone Segment में Brands की संख्या एक साल पहले के 14 से घटकर 8 रह गई। वहीं ₹15,000 से ₹20,000 के Segment में Models की संख्या 16 से घटकर 14 हो गई।

बढ़ती Memory Costs के कारण कई Smartphone Manufacturers Premium Range की ओर बढ़ रहे हैं। हालांकि, ₹20,000 से कम का Segment अभी भी काफी बड़ा Market है और 2026 की दूसरी तिमाही में यह कुल Smartphone Market का करीब 51 फीसदी था।

Indian Brands के लिए बढ़ा अवसर

Mivi की Co-founder Midhula Devabhaktuni के मुताबिक, Memory Prices बढ़ने के कारण बड़े Global Players Premium Segment की ओर जा रहे हैं। ऐसे समय में Under ₹20,000 Segment में Indian Mobile Brand लॉन्च करना एक अच्छा अवसर है।

Mivi ने अपने Smartphone का Design खुद तैयार किया है और इसमें Noise Cancellation जैसी सुविधाएं देने की योजना बनाई है। कंपनी आगे चलकर खुद Smartphones Assemble करने और Original Design Manufacturer यानी ODM बनने की दिशा में भी काम करना चाहती है।

NxtQuantum का Online-Only Model

NxtQuantum Shift Technologies इस Financial Year में Overall Smartphone Market में 3-4 फीसदी Share हासिल करने का लक्ष्य लेकर चल रही है। कंपनी ने फिलहाल Flipkart के साथ Partnership के जरिए Online Sales पर फोकस किया है।

Founder Madhav Sheth के अनुसार, Online Model से Distribution Cost कम रखने में मदद मिलती है, जिसका फायदा Smartphone की कीमत को Competitive बनाए रखने में मिल सकता है।

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