Liquor Market में बदली रणनीति: Shah Rukh Khan से Sanjay Dutt तक, अब Celebrity नहीं Business Partner भी

बॉलीवुड 3 9 hours ago

Liquor Market में नई रणनीति: अब Celebrity Brand Ambassador नहीं, Business Partner भी बन रहे सितारे

भारत के प्रीमियम Liquor Market में कंपनियों की मार्केटिंग रणनीति तेजी से बदल रही है। अब कंपनियां सिर्फ बड़े सितारों को Brand Ambassador बनाने तक सीमित नहीं हैं, बल्कि उन्हें Co-Founder और Business Partner के रूप में भी जोड़ रही हैं।

इस ट्रेंड के तहत Shah Rukh Khan और Aryan Khan की D’YAVOL, Ranveer Singh के साथ Allied Blenders & Distillers की ABD Maestro, Rana Daggubati की Loca Loka और Sanjay Dutt की Tiger Fire Vodka जैसे ब्रांड चर्चा में हैं।

कंपनियों का मानना है कि हिस्सेदारी रखने वाले सेलिब्रिटी केवल विज्ञापन नहीं करते, बल्कि Product Development, Branding और Marketing Strategy जैसे महत्वपूर्ण फैसलों में भी सक्रिय योगदान देते हैं। इससे ब्रांड की पहचान मजबूत होती है और ग्राहकों के साथ बेहतर जुड़ाव बनता है।

हालांकि, इंडस्ट्री विशेषज्ञों का कहना है कि किसी भी शराब ब्रांड की दीर्घकालिक सफलता केवल सेलिब्रिटी के नाम पर निर्भर नहीं करती। Product Quality, Premium Positioning, Distribution Network और उपभोक्ताओं का भरोसा ही किसी ब्रांड की असली ताकत होते हैं।

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